China Market Entry
With a population nearing 1.5 billion and a land mass similar to the United States, China’s sheer size and scale presents challenges distinct from other markets. While China represents a massive potential market for services, understanding where these opportunities lie and how to access them can be very challenging.
Both large Western multinationals with established China presence and first-time entrants with no previous China experience may find their China success denied through insufficient lack of local understanding. That does not have to be the case though. These China Market Entry resources will provide you with the knowledge to scale your business in China.