Traditional media companies are having a tough time staying relevant due to the speed of technology and the content explosion of the internet – however excellent the content might be. Symbio’s Juha, Pauli, Yuanbin, Jianfeng and their team co-created a new vision for weekly magazine, transforming it into a digital content service, by implementing crowdification practices, pushing the content creation and curation down to the users of the site. Anyone can become a celebrity.